behind the creativity

I am always driven by my creative spirit. My journey began with a degree in Psychology from St. John’s University, where I developed a deep interest in understanding behavior and interaction. Today, I apply these insights to shape my marketing strategies, leveraging the power of psychology to connect with audiences on a deeper level.

Art has always been a central part of my life, whether through watercolor, acrylic painting, or collage. As a creator, I naturally take a visual approach to content planning. My creative process involves designing sketches, whether it’s for building a website, planning Instagram content, or developing brand boards. This hands-on approach ensures that every piece of content I produce is visually appealing and strategically aligned with the brand’s identity.

I began my career in Social Media Marketing in the Fall of 2021 with Charlie’s Lashes, where I was given the creative freedom to redesign their website, business cards, service menus, and QR cards. Through this experience, I created cohesive designs that truly reflected their mission and vision.

I’m eager to expand my creative portfolio by collaborating with various brands and businesses, bringing my passion for art and psychology into every project.